DNA
Educational TikTok for the corporate world. 50+ socially driven lessons helping digital natives develop people skills at work.
People skills, packaged for the way Gen Z learns.
Digital natives don't consume content the way previous generations did. They scroll, they skip, they watch in bursts. Traditional corporate learning wasn't built for them.
DNA reimagines workplace education as a social-first experience — short, punchy, visually driven lessons that meet Gen Z where they already are. Think educational TikTok for the corporate world.
With 50+ lessons covering the full spectrum of professional people skills, DNA gives a new generation of workers the tools to communicate, collaborate, and thrive at work.
Editing, animating, delivering
I worked across three disciplines on DNA — editor, animator, and production manager — responsible for shaping the look, feel, and flow of 50+ short-form episodes while keeping the entire production pipeline on schedule.
My responsibilities included:
- Edited the marketing trailer to emphasize this was a social-first educational series — the first of its kind. Nothing like it had ever been made before.
- Managing production schedules across the full 50+ episode slate
- Ensuring tonal and visual consistency from episode one to final delivery
- Coordinating feedback cycles across creative and educational stakeholders
50+ lessons covering people skills for the modern workplace
Recognized for social impact
DNA earned a 2022 award for social impact and was featured by Fortune and Yahoo — validating short-form, socially driven learning as a legitimate and effective format for reaching the next generation of workers.