Shaq Scholars
A scholarship program launched by Shaquille O'Neal and Campus.edu to empower extraordinary students to earn a two-year degree taught by top professors.
Empowering students — end to end.
Shaq Scholars is a scholarship program launched by Shaquille O'Neal and Campus.edu to empower extraordinary students to earn a two-year degree taught by top professors.
I produced, directed, and edited the campaign's promotional video, overseeing the creative from concept to final cut — a true end-to-end engagement that required leading production logistics, on-set direction, and post-production, all under the close watch of high-profile talent and stakeholders.
Creative lead, start to finish.
As producer, I managed all logistics, sourced the location, and coordinated with talent and stakeholders to ensure a smooth, secure shoot.
As director, I led the on-set creative — directing Shaq to bring authenticity and energy to the piece.
In post-production, I shaped the visual narrative to highlight the heart of the program, while also advising on licensing and clearance to protect the final deliverable.
"I produced, directed, and edited the campaign's promotional video, overseeing the creative from concept to final cut."
On set with Shaq
Directing a high-profile talent like Shaquille O'Neal requires preparation, confidence, and adaptability. I managed every layer of the production — from pre-production planning and location scouting to directing on set and delivering a polished final cut, with licensing and clearance oversight throughout.